So that is everything you need to know about the App Referrers section of iTunes Connect sources reporting. For people doing App Store Optimization, this is the biggest advance in iOS analytics, since the introduction of App Store keyword volume data. If you aren’t doing cross-promotion, then the ability to track the results could be a great reason to give it a try. This is useful if you are doing cross-promotion between apps. App Referrerįinally, App Referrer shows you how many visitors are coming from other apps. It just depends on how much detail you need to see. Other analytics platforms such as Google Analytics might be better tracking solutions if you want to see web referrals. But by tracking as many as possible, you will get deeper insights into which linking strategies are working. Of course, you cannot use a custom link for every link to your App Page. Simply change the App Purchase Date from None to month you want to examine. Image: AppleĪlso be sure to use the date filter to see how effective the campaigns you ran in a certain month were. For each link, you can see how many views, downloads (app units), sales and sessions each link brought in. It is a much more accurate way of tracking exactly where your downloads are coming from. This gives you a trackable link that can be used in an app or on a app website. The information in the report is still useful, but it may not show you the whole picture.Ī great way to make up for this shortcoming is to setup Campaigns. So take this into account when looking at your Web Referrer data. What really matters is that a significant number of iOS users are using Chrome (and other browsers) as their primary browser. Another report says that Safari accounts for 55% of all US mobile browser usage. One report says that only about 43% of iPhone users prefer Safari. Well, we did some research and the usage numbers vary. At first glance, you might get excited about having access to this data.īut Apple actually only counts users who come from Safari on an iOS device.ĭon’t most people on iOS use Safari anyway? This is a measure of how many of your downloads come from the web. In general, being on these lists will help more people find your app. If you are working on getting your app on one of these lists, then you will be able to see how your placement affects downloads. This shows you the percentage of downloads that come from Categories, Top Charts and Featured Apps browsing. The next most useful App Store metric is App Store Browse. This goes a long way when trying to justify the value of ASO to your boss or any other stakeholder. With this information, you can finally see how well your ASO experiments are working. With this iTunes Connect update, you can see exactly what percentage of downloads comes from each separate category. One of the issues was that App Store browsing downloads could be lumped in with search downloads. It was a good ballpark figure, but still not ideal. This basically involved tracking your paid downloads and your downloads from web search (or any other trackable source), then subtracting that number from your total downloads to get approximate organic downloads. Before this, you had to do a little math to figure out how many of your downloads where coming through organic search. So by adding this tracking metric, they further emphasize the importance of organic downloads. Apple has already released data that 65% of iOS apps are discovered through search. Obviously, this is the metric that we are the most excited about. Now let’s take a look at each metric, what it tells you and how you can use it to your benefit. Here’s a screenshot from our friend Gabe at Incipia, which was featured on Techcrunch. To see iTunes Connect sources data, go to the Sources tab in your iTunes Dashboard. What You Can Now Access Inside the iTunes Connect Sources Report In this post, I’ll show you what the report contains and how to utilize the information you uncover. It’s been about two years since Apple introduced App Analytics and they have finally made app referrer data available.īut how can this help you optimize your app? Until this month, it’s been a mystery as to exactly how many of your app downloads come from App Store search.
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